Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1131
Title: | HandyBroker - An intelligent product-brokering agent for M-commerce applications with user preference tracking |
Authors: | Guan, SU Ngoo, CS Zhu, F |
Keywords: | Product-brokering agent;m-Commerce;Profiling;Genetic algorithms |
Issue Date: | 2002 |
Publisher: | Elsevier |
Citation: | Electronic Commerce and Research Applications. 1 (2-4) 314-330 |
Abstract: | One of the potential applications for agent-based systems is m-commerce. A lot of research has been done on making such systems intelligent to personalize their services for users. In most systems, user-supplied keywords are generally used to help generate profiles for users. In this paper, an evolutionary ontology-based product-brokering agent has been designed for m-commerce applications. It uses an evaluation function to represent a user’s preference instead of the usual keyword-based profile. By using genetic algorithms, the agent tracks the user’s preferences for a particular product by tuning some parameters inside its evaluation function. A prototype called “Handy Broker” has been implemented in Java and the results obtained from our experiments looks promising for m-commerce use. |
URI: | http://bura.brunel.ac.uk/handle/2438/1131 |
DOI: | https://doi.org/10.1016/s1567-4223(02)00023-6 |
ISSN: | 1567-4223 |
Appears in Collections: | Electronic and Electrical Engineering Dept of Electronic and Electrical Engineering Research Papers |
Files in This Item:
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FullText.pdf | 1.18 MB | Adobe PDF | View/Open |
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