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dc.contributor.authorFisher, JT-
dc.contributor.authorCutts, D-
dc.contributor.authorFieldhouse, E-
dc.contributor.authorRottweiler, B-
dc.identifier.citationFisher, J.T. et al. (2015) 'Constituency campaigning at the 2015 general election', EPOP 2015 Conference, Cardiff, UK, 11 - 13 September, pp. 1 -28.. Available at:
dc.description.abstractThe context of the 2015 general election suggested that the electoral impact of parties’ constituency campaigns could vary as a consequence in particular of the relative unpopularity of the Liberal Democrats. Using data from a survey of election agents, this paper analyses how the main GB level political parties adapted the intensity of their constituency level campaign’s to ensure that to varying degrees they produced positive electoral payoffs. It further analyses the electoral effects of face-to-face campaigning and e-campaigning at constituency level and shows that while e-campaigning has grown in importance, face-to-face campaigning continues to deliver stronger electoral benefits. Overall, the 2015 election illustrated that intense constituency level campaigning continues to be electorally beneficial for all the parties, but that this was the election when the Conservative Party became genuinely effective in terms of the delivery of electoral payoffs.en_US
dc.description.sponsorshipThis research was funded by the Economic and Social Research Council (Grant No. ES/M007251/1)en_US
dc.format.extent1 - 28-
dc.sourceElections, Public Opinion & Parties Specialist Group Conference-
dc.sourceElections, Public Opinion & Parties Specialist Group Conference-
dc.sourceElections, Public Opinion & Parties Specialist Group Conference-
dc.subject2015 general electionen_US
dc.subjectGreat Britainen_US
dc.subjectPolitical partiesen_US
dc.titleConstituency campaigning at the 2015 general electionen_US
dc.typeConference Paperen_US
Appears in Collections:Dept of Social and Political Sciences Research Papers

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