The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution

Abstract

The advent of what we call, “The Corporate Marketing Internet Revolution” necessitates a radical rethinking of marketing practice and scholarship. As such, mindful of the importance of the internet, and in particular, the Internet of Things (IoT) phenomena this article formally introduces and elucidates the Internet of Total Corporate Communications (IoTCC) notion. Moreover, it particularises the nature and importance of quaternary (fourth-order) total corporate communications. To date, the total corporate communications effects of the Corporate Internet Marketing Revolution has not been accorded importance in the extant literature. As such, this article seeks to address this omission.