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Title: A theoretical model for design in Management science : the paradigm shift in the design profession for management as a constraint to management science as an opportunity
Authors: Borja de Mozota, B
Keywords: Management science;Design Management;Design control;Value management;Innovation management;User Centered design;Design education
Issue Date: 2008
Publisher: Design Management Institute
Citation: Courtesy of the Design Management Institute, Special Issue, Academic Journal of the Design Management Review, Number 3, Selection of best papers from the proceedings of D2B conference Shanghai, March 2006; a publication of the Design Management Institute ( Individual copies of this and other DMI Review articles are available for purchase at
Abstract: Design Management has changed greatly since 1990 Peter Gorb definition .The purpose of this paper is to synthetize the various models of Design Management and to explain their limits in front of the paradigm shift of the design profession, changing “from an activity based profession to a knowledge based profession” professor Yjro Sotamaa- UIAH The territory of design in Management science will be developed in detail with the limits of these diverging forces. The converging model of Design value management based not on practices but on management science models will be explained with its proactive force. Finally ,this value model will be applied enhancing its pertinence in the emerging “design leadership” trend and consequently the potential for a “design thinking “ input in front of the new challenges of contemporary managers : sense building, complexity , innovation , Socially Responsible Organizations .
Appears in Collections:Design
Dept of Design Research Papers

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