Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1387
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dc.contributor.authorBorja de Mozota, B-
dc.coverage.spatial17en
dc.date.accessioned2007-12-06T16:03:39Z-
dc.date.available2007-12-06T16:03:39Z-
dc.date.issued2002-
dc.identifier.citationCourtesy of the Academic Review of the Design Management Journal , 2: 88-103 (Special issue on research of the Design Management Review: a publication of the Design Management Institute (www.dmi.org). Individual copies of this and other DMI Review articles are available for purchase at www.dmi.org/publicationen
dc.identifier.issn1045-7194-
dc.identifier.urihttp://www.dmi.org/dmi/html/publications/academic/fullabstract_d.jsp?itemID=02ABOR88en
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/1387-
dc.description.abstractThis article suggests to use the conceptual model of Michael Porter Value Chain in order to integrate all the variables that explain the mechanism of value creation through design. The results of the study of 33 European SMES participating in the European Design Prize explain the role of design in the management of innovation, identify the variables that characterize design management and classify them according to the value chain concept. The main result of this research was the typology of design management strategy. Three clusters emerged through the analysis and the managerial value of design was demonstrated.en
dc.format.extent218927 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isoen-
dc.publisherDesign Management Instituteen
dc.titleDesign and competitive edge: A model for design management excellence in European SME'sen
dc.typeResearch Paperen
Appears in Collections:Design
Brunel Design School Research Papers

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