Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1388
Title: | The four powers of design: A value model in design management |
Authors: | Borja de Mozota, B |
Issue Date: | 2006 |
Publisher: | Design Management Institute |
Citation: | Design Management Review, spring, 17(2): 44-53 |
Abstract: | This analysis proposes a framework to bridge the gap between the world of designers and the world of managers. Illuminating her thesis with examples from Steelcase, Decathlon, and other companies, Brigitte Borja de Mozota parallels design's ability to differentiate, integrate, transform, and contribute to the enterprise and bottom-line results with a corporate focus on markets, processes, talent, and finances. |
URI: | http://www.dmi.org/dmi/html/publications/journal/fullabstract_d.jsp?itemID=06172BOR44 http://bura.brunel.ac.uk/handle/2438/1388 |
Appears in Collections: | Design Brunel Design School Research Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Four Powers of Design.pdf | 460.89 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.