Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/14814
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hackney, RA | - |
dc.contributor.author | Al Habsi, ZS | - |
dc.contributor.author | Dey, B | - |
dc.coverage.spatial | University of Hull | - |
dc.date.accessioned | 2017-06-22T12:13:33Z | - |
dc.date.available | 2017-06-14 | - |
dc.date.available | 2017-06-22T12:13:33Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | Academy of Marketing, University of Hull, 03 Jul 2017 - 06 Jul 2017. | en_US |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/14814 | - |
dc.description.abstract | The paper aims to assess the value co-creation associated with employer branding in corporate citizenship context in the hotel industry for internal stakeholders within the corporate. A qualitative interview (semi-structured) method was conducted during a six-month period of fieldwork conducted in three Hotels in Oman to obtain stronger findings. This paper analyses and explains the dynamics of value co-creation and examines the interrelationship with CC and employer branding. In doing so this paper elaborates on the factors that constitute the value co-creation and how and to what extent the co-creation of value influences employer branding. | en_US |
dc.language.iso | en | en_US |
dc.source | Academy of Marketing | - |
dc.source | Academy of Marketing | - |
dc.title | The Dynamic of Value Co-Creation and its interrelationship with employer branding: a study on the hotel industry in Oman | en_US |
dc.type | Article | en_US |
pubs.finish-date | 2017-07-06 | - |
pubs.finish-date | 2017-07-06 | - |
pubs.publication-status | Published | - |
pubs.start-date | 2017-07-03 | - |
pubs.start-date | 2017-07-03 | - |
Appears in Collections: | Brunel Business School Research Papers |
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Fulltext.docx | 223.9 kB | Unknown | View/Open |
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