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Title: | Social Media Led Co-creation of Knowledge in Developing Societies: SME’s Roles in the Adoption, Use and Appropriation of Smartphones in South Asia |
Authors: | Dey, BL Sarma, M Pandit, A Sarpong, D Kumari, S Punjaisri, K |
Keywords: | co-creation;social media;knowledge management;appropriation |
Issue Date: | 30-Jul-2019 |
Publisher: | Routledge (Taylor & Francis Group) |
Citation: | Dey, B.L., Sarma, M., Pandit, A., Sarpong, D., Kumari, Si and Punjaisri, K. (2019) 'Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia', Production Planning and Control, 30 (10-12), pp. 1019 - 1031. doi: 10.1080/09537287.2019.1582106. |
Abstract: | Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands on this notion by identifying and analysing the interaction between social media-based communities and small and medium enterprises (SMEs), as it examines how social media contributes to the knowledge co-creation and supports the adoption, use and appropriation of smartphones in South Asian countries, which are inhabited by approximately 1.6 billion people. The findings obtained through virtual ethnography (VE) provide insights into the dynamics and kinetics of knowledge co-creation and how that benefits large multinationals, small local businesses and consumers in developing societies. As such, we advance the knowledge management scholarship by presenting a holistic model of co-creation of knowledge involving multiple stakeholders. |
URI: | https://bura.brunel.ac.uk/handle/2438/15624 |
DOI: | https://doi.org/10.1080/09537287.2019.1582106 |
ISSN: | 0953-7287 |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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FullText.pdf | This is an Accepted Manuscript of an article published by Taylor & Francis in Production Planning and Control on 30 Jun 2019, available online: https://www.tandfonline.com/doi/full/10.1080/09537287.2019.1582106. | 467.12 kB | Adobe PDF | View/Open |
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