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Title: The ‘stay-at-home’ mother, postfeminism and neoliberalism: Content analysis of UK news coverage
Authors: Orgad, S
De Benedictis, S
Keywords: Content analysis;feminist, gender related;maternity;neoliberalism;news coverage;postfeminism
Issue Date: 2015
Publisher: SAGE Publications
Citation: European Journal of Communication, 2015, 30 (4), pp. 418 - 436
Abstract: This article analyzes the construction in the UK media of the ‘stay-at-home mother’, a maternal figure who received increasing visibility during the recession and its aftermath. Based on a content analysis of UK national newspaper coverage of stay-at-home mothers (2008–2013), this article argues that the stay-at-home mother emerges from its press coverage as a neoliberal postfeminist subject. On the one hand, the coverage complicates claims about antifeminist backlash and women’s harking back to passive femininity. On the other hand, it fails significantly to undermine maternal femininity’s entanglement with neoliberalism, and reinforces the process described by McRobbie as ‘disarticulation’, by separating between middle-class mothers and working-class mothers
ISSN: 0267-3231
Appears in Collections:Dept of Social Sciences Media and Communications Research Papers

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