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|Title:||Food Consumption When Travelling Abroad: Young Chinese Sojourners’ Food Consumption in the UK|
|Keywords:||Sojourners;Swift identity;Global consumer culture;Global brands;Food consumption;Young Chinese|
|Abstract:||This qualitative study investigates the everyday food choices of 21 Chinese sojourners living in two different localities in the UK. Findings from a thematic analysis of semi-structured interviews reveal how participants adopt a food consumption pattern, negotiating between ordinary and extraordinary food choices, including home-made Chinese food, Chinese restaurant food, global brands, British food, to “foods of the world”. Their zooming in and out of different food consumption choices reflects the transformative identity of the sojourners, between their student role during the week and becoming tourists at the weekends, meshing work and tourism during their sojourning in the UK. Theoretically this paper extends the limited understanding of sojourners, showing how their complex food choices reflect their swift transformative identity. Findings also illustrate how consumption patterns adopted by sojourners living in rural areas differ from the ones living in an urban setting.|
|Appears in Collections:||Brunel Business School Research Papers|
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