Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/17055
Title: | A mass media campaign are needed to counter misconceptions about back pain and promote higher value care. |
Authors: | O'Keefe, M Maher, CG Stanton, TR O'Connell, NE Deshpande, S Gross, DP O'Sullivan, K |
Keywords: | back pain;public health;campaign |
Issue Date: | 2018 |
Publisher: | IOP Publishing |
Citation: | British Journal of Sports Medicine |
Abstract: | Back pain is saddled by misconceptions that contribute to low-value care and poor outcomes. Many patients and clinicians mistakenly view the spine as fragile, believe that pain equates to damage, and over-emphasise the role and value of rest, imaging, medication, and surgery.1 Guideline-based care will not be embraced if such misconceptions are not countered. Here we provide four arguments for accessible, engaging and convincing education to the public and health professionals. |
URI: | http://bura.brunel.ac.uk/handle/2438/17055 |
ISSN: | 0306-3674 |
Appears in Collections: | Dept of Health Sciences Embargoed Research Papers |
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Fulltext.docx | 26.36 kB | Microsoft Word XML | View/Open |
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