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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/17124Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wei, L | - |
| dc.contributor.author | Xiao, J | - |
| dc.date.accessioned | 2018-11-19T11:03:38Z | - |
| dc.date.available | 2013-12-04 | - |
| dc.date.available | 2018-11-19T11:03:38Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.citation | Marketing Letters, 2015, 26 (1), pp. 99 - 114 | en_US |
| dc.identifier.issn | 0923-0645 | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/17124 | - |
| dc.format.extent | 99 - 114 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Springer Verlag | en_US |
| dc.subject | sales promotion | en_US |
| dc.subject | cross-category purchases | en_US |
| dc.subject | frequency reward programs | en_US |
| dc.subject | shopping behavior | en_US |
| dc.subject | elasticity | en_US |
| dc.subject | rate of substitution | en_US |
| dc.title | Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | https://doi.org/10.1007/s11002-013-9270-1 | - |
| dc.relation.isPartOf | Marketing Letters | - |
| pubs.issue | 1 | - |
| pubs.publication-status | Published | - |
| pubs.volume | 26 | - |
| dc.identifier.eissn | 1573-059X | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 309.97 kB | Adobe PDF | View/Open |
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