1. Brunel University Research Archive
  2. College of Business, Arts and Social Sciences
  3. Brunel Business School
  4. Brunel Business School Research Papers
Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/17665
Full metadata record
DC FieldValueLanguage
dc.contributor.authorYang, Y-
dc.contributor.authorAsaad, Y-
dc.contributor.authorDwivedi, Y-
dc.date.accessioned2019-03-12T11:56:26Z-
dc.date.available2017-04-03-
dc.date.available2019-03-12T11:56:26Z-
dc.date.issued2017-04-03-
dc.identifier.citationYang, Y., Asaad, Y. and Dwivedi, Y. (2017). Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Computers in Human Behavior, 73, pp.459–469. doi: 10.1016/j.chb.2017.03.066en_US
dc.identifier.issn0747-5632-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/17665-
dc.format.extent459 - 469-
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.subjectGamificationen_US
dc.subjectTAMen_US
dc.subjectBrand attitudeen_US
dc.subjectEngagementen_US
dc.titleExamining the impact of gamification on intention of engagement and brand attitude in the marketing contexten_US
dc.typeArticleen_US
dc.identifier.doihttp://dx.doi.org/10.1016/j.chb.2017.03.066-
dc.relation.isPartOfComputers in Human Behavior-
pubs.publication-statusPublished-
pubs.volume73-
Appears in Collections:Brunel Business School Research Papers

Files in This Item:
File Description SizeFormat 
FullText.pdf459.31 kBAdobe PDFView/Open
Show simple item record


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.