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http://bura.brunel.ac.uk/handle/2438/17665
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Yang, Y | - |
dc.contributor.author | Asaad, Y | - |
dc.contributor.author | Dwivedi, Y | - |
dc.date.accessioned | 2019-03-12T11:56:26Z | - |
dc.date.available | 2017-04-03 | - |
dc.date.available | 2019-03-12T11:56:26Z | - |
dc.date.issued | 2017-04-03 | - |
dc.identifier.citation | Yang, Y., Asaad, Y. and Dwivedi, Y. (2017). Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Computers in Human Behavior, 73, pp.459–469. doi: 10.1016/j.chb.2017.03.066 | en_US |
dc.identifier.issn | 0747-5632 | - |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/17665 | - |
dc.format.extent | 459 - 469 | - |
dc.language.iso | en | en_US |
dc.publisher | Elsevier | en_US |
dc.subject | Gamification | en_US |
dc.subject | TAM | en_US |
dc.subject | Brand attitude | en_US |
dc.subject | Engagement | en_US |
dc.title | Examining the impact of gamification on intention of engagement and brand attitude in the marketing context | en_US |
dc.type | Article | en_US |
dc.identifier.doi | http://dx.doi.org/10.1016/j.chb.2017.03.066 | - |
dc.relation.isPartOf | Computers in Human Behavior | - |
pubs.publication-status | Published | - |
pubs.volume | 73 | - |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | 459.31 kB | Adobe PDF | View/Open |
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