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Title: Brand identification in higher education: A conditional process analysis
Authors: Palmer, A
Koenig-Lewis, N
Asaad, Y
Keywords: Brand identification;higher education;alumni;experience
Issue Date: 13-Feb-2016
Publisher: Elsevier
Citation: Journal of Business Research, 2016, 69 (8), pp. 3033 - 3040
ISSN: 0148-2963
Appears in Collections:Brunel Business School Research Papers

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