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http://bura.brunel.ac.uk/handle/2438/17666| Title: | Brand identification in higher education: A conditional process analysis |
| Authors: | Palmer, A Koenig-Lewis, N Asaad, Y |
| Keywords: | Brand identification;higher education;alumni;experience |
| Issue Date: | 13-Feb-2016 |
| Publisher: | Elsevier |
| Citation: | Journal of Business Research, 2016, 69 (8), pp. 3033 - 3040 |
| URI: | http://bura.brunel.ac.uk/handle/2438/17666 |
| DOI: | http://dx.doi.org/10.1016/j.jbusres.2016.01.018 |
| ISSN: | 0148-2963 http://dx.doi.org/10.1016/j.jbusres.2016.01.018 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 504.65 kB | Adobe PDF | View/Open |
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