Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/17666
Title: | Brand identification in higher education: A conditional process analysis |
Authors: | Palmer, A Koenig-Lewis, N Asaad, Y |
Keywords: | Brand identification;higher education;alumni;experience |
Issue Date: | 13-Feb-2016 |
Publisher: | Elsevier |
Citation: | Journal of Business Research, 2016, 69 (8), pp. 3033 - 3040 |
URI: | http://bura.brunel.ac.uk/handle/2438/17666 |
DOI: | http://dx.doi.org/10.1016/j.jbusres.2016.01.018 |
ISSN: | 0148-2963 http://dx.doi.org/10.1016/j.jbusres.2016.01.018 |
Appears in Collections: | Brunel Business School Research Papers |
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