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http://bura.brunel.ac.uk/handle/2438/18029
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DC Field | Value | Language |
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dc.contributor.author | Batsakis, G | - |
dc.contributor.author | Theoharakis, V | - |
dc.contributor.author | Azar, G | - |
dc.contributor.author | Singh, S | - |
dc.contributor.author | Singh, R | - |
dc.date.accessioned | 2019-05-09T12:22:33Z | - |
dc.date.available | 2019-05-09T12:22:33Z | - |
dc.date.issued | 2019-04-25 | - |
dc.identifier.citation | Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. (2019) 'The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India', Industrial Marketing Management, 83, pp. 266-274. doi: 10.1016/j.indmarman.2019.04.012. | en_US |
dc.identifier.issn | 0019-8501 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/18029 | - |
dc.format.extent | 266 - 274 | - |
dc.format.medium | Print-Electronic | - |
dc.language.iso | en | en_US |
dc.publisher | Elsevier | en_US |
dc.subject | pricing strategy | en_US |
dc.subject | resource-based view | en_US |
dc.subject | corporate-level strategy | en_US |
dc.subject | product-related diversification | en_US |
dc.subject | promotion strategy | en_US |
dc.subject | India | en_US |
dc.title | The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1016/j.indmarman.2019.04.012 | - |
dc.relation.isPartOf | Industrial Marketing Management | - |
pubs.publication-status | Published | - |
pubs.volume | 83 | - |
dc.identifier.eissn | 1873-2062 | - |
Appears in Collections: | Brunel Business School Embargoed Research Papers |
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FullText.pdf | Embargoed until 25 Apr 2022 | 528.65 kB | Adobe PDF | View/Open |
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