The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/18029

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DC Field	Value	Language
dc.contributor.author	Batsakis, G	-
dc.contributor.author	Theoharakis, V	-
dc.contributor.author	Azar, G	-
dc.contributor.author	Singh, S	-
dc.contributor.author	Singh, R	-
dc.date.accessioned	2019-05-09T12:22:33Z	-
dc.date.available	2019-05-09T12:22:33Z	-
dc.date.issued	2019-04-25	-
dc.identifier.citation	Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. (2019) 'The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India', Industrial Marketing Management, 83, pp. 266-274. doi: 10.1016/j.indmarman.2019.04.012.	en_US
dc.identifier.issn	0019-8501	-
dc.identifier.uri	https://bura.brunel.ac.uk/handle/2438/18029	-
dc.format.extent	266 - 274	-
dc.format.medium	Print-Electronic	-
dc.language.iso	en	en_US
dc.publisher	Elsevier	en_US
dc.subject	pricing strategy	en_US
dc.subject	resource-based view	en_US
dc.subject	corporate-level strategy	en_US
dc.subject	product-related diversification	en_US
dc.subject	promotion strategy	en_US
dc.subject	India	en_US
dc.title	The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India	en_US
dc.type	Article	en_US
dc.identifier.doi	https://doi.org/10.1016/j.indmarman.2019.04.012	-
dc.relation.isPartOf	Industrial Marketing Management	-
pubs.publication-status	Published	-
pubs.volume	83	-
dc.identifier.eissn	1873-2062	-
Appears in Collections:	Brunel Business School Embargoed Research Papers

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