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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/18294Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Heller, M | - |
| dc.date.accessioned | 2019-06-03T10:59:14Z | - |
| dc.date.available | 2016-03-16 | - |
| dc.date.available | 2019-06-03T10:59:14Z | - |
| dc.date.issued | 2016-03-14 | - |
| dc.identifier.citation | Heller, M. (2016) 'The development of integrated marketing communications at the British General Post Office, 1931-39', Business History, 58 (7), pp. 1034 - 1054 (21). doi: 10.1080/00076791.2016.1155557. | en_US |
| dc.identifier.issn | 0007-6791 | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/18294 | - |
| dc.format.extent | 1034 - 1054 (21) | - |
| dc.language.iso | en | en_US |
| dc.publisher | Taylor & Francis | en_US |
| dc.rights | This is an Accepted Manuscript of an article published by Taylor & Francis in Business History on 14 March 2016, available online: http://www.tandfonline.com/10.1080/00076791.2016.1155557. | - |
| dc.subject | General Post office (GPO) | en_US |
| dc.subject | integrated marketing communication (iMC) | en_US |
| dc.subject | marketing history | en_US |
| dc.subject | public relations (PR) history | en_US |
| dc.subject | publicity | en_US |
| dc.title | The development of integrated marketing communications at the British General Post Office, 1931-39 | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | https://doi.org/10.1080/00076791.2016.1155557 | - |
| dc.relation.isPartOf | BUSINESS HISTORY | - |
| pubs.issue | 7 | - |
| pubs.publication-status | Published | - |
| pubs.volume | 58 | - |
| dc.identifier.eissn | 1743-7938 | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | This is an Accepted Manuscript of an article published by Taylor & Francis in Business History on 14 March 2016, available online: http://www.tandfonline.com/10.1080/00076791.2016.1155557. | 865.5 kB | Adobe PDF | View/Open |
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