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http://bura.brunel.ac.uk/handle/2438/18298
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Heller, M | - |
dc.date.accessioned | 2019-06-03T15:17:10Z | - |
dc.date.available | 2016-04-11 | - |
dc.date.available | 2019-06-03T15:17:10Z | - |
dc.date.issued | 2016-04-11 | - |
dc.identifier.citation | Heller, M. (2016) '"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939', European Journal of Marketing, 50 (3-4), pp. 358 - 376 (19). doi: 10.1108/EJM-11-2014-0691. | en_US |
dc.identifier.issn | 0309-0566 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/18298 | - |
dc.format.extent | 358 - 376 (19) | - |
dc.language.iso | en | en_US |
dc.publisher | Emerald | en_US |
dc.subject | history | en_US |
dc.subject | corporate identity | en_US |
dc.subject | public relations | en_US |
dc.subject | corporate communications | en_US |
dc.subject | marketing communications | en_US |
dc.subject | corporate branding | en_US |
dc.title | "Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939 | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1108/EJM-11-2014-0691 | - |
dc.relation.isPartOf | European Journal of Marketing | - |
pubs.issue | 3-4 | - |
pubs.publication-status | Published | - |
pubs.volume | 50 | - |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Fulltext.pdf | 1.18 MB | Adobe PDF | View/Open |
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