"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/18298

Full metadata record

DC Field	Value	Language
dc.contributor.author	Heller, M	-
dc.date.accessioned	2019-06-03T15:17:10Z	-
dc.date.available	2016-04-11	-
dc.date.available	2019-06-03T15:17:10Z	-
dc.date.issued	2016-04-11	-
dc.identifier.citation	Heller, M. (2016) '"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939', European Journal of Marketing, 50 (3-4), pp. 358 - 376 (19). doi: 10.1108/EJM-11-2014-0691.	en_US
dc.identifier.issn	0309-0566	-
dc.identifier.uri	https://bura.brunel.ac.uk/handle/2438/18298	-
dc.format.extent	358 - 376 (19)	-
dc.language.iso	en	en_US
dc.publisher	Emerald	en_US
dc.subject	history	en_US
dc.subject	corporate identity	en_US
dc.subject	public relations	en_US
dc.subject	corporate communications	en_US
dc.subject	marketing communications	en_US
dc.subject	corporate branding	en_US
dc.title	"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939	en_US
dc.type	Article	en_US
dc.identifier.doi	https://doi.org/10.1108/EJM-11-2014-0691	-
dc.relation.isPartOf	European Journal of Marketing	-
pubs.issue	3-4	-
pubs.publication-status	Published	-
pubs.volume	50	-
Appears in Collections:	Brunel Business School Research Papers

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