Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/18657
Title: | Away From Home: How Young Chinese Consumers travel with Global Brands? |
Authors: | Cappellini, B Hosany, S Yen, D Yu, Q |
Keywords: | Global brands;Brand meanings;Chinese consumers;Travelling consumers |
Issue Date: | 31-Oct-2017 |
Publisher: | Elsevier |
Citation: | Journal of Retailing and Consumer Services |
URI: | http://bura.brunel.ac.uk/handle/2438/18657 |
ISSN: | 0969-6989 |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | 169.36 kB | Adobe PDF | View/Open |
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