Please use this identifier to cite or link to this item:
Title: Resource Attributes That Contribute to Nonresident Diver Satisfaction in the Florida Keys, Usa
Authors: Paterson, S
Young, S
Loomis, DK
Obenour, W
Keywords: Scuba diving;Satisfaction;Specialization;Florida Keys
Issue Date: 2012
Publisher: Cognizant Communication Corporation
Citation: Tourism in Marine Environments, 2012, 8 (1), pp. 47 - 60
Abstract: Scuba diving is a popular form of marine-based tourism contributing over $1 billion annually to the tourism industry in the Florida Keys. this research explores diver characteristics, how segmentation into meaningful subgroups can be achieved, and how various factors affect satisfaction. Data were collected from nonresident divers and a 10-item index was created based on respondents’ satisfaction. Discrepancy was calculated using the same items, and a specialization index was used to subgroup the respondents. Data were analyzed using step-wise regression. results revealed that discrepancies for individual items contributed to satisfaction, which differed according to specialization level. this suggests that satisfaction is related to both discrepancies between expectations and experiences, and specialization level, providing avenues for strategic marketing and management.
ISSN: 1544-273X
Appears in Collections:Business and Management

Files in This Item:
File Description SizeFormat 
FullText.pdf189.13 kBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.