Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/18682
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dc.contributor.authorPaterson, S-
dc.contributor.authorYoung, S-
dc.contributor.authorLoomis, DK-
dc.contributor.authorObenour, W-
dc.date.accessioned2019-07-10T15:13:20Z-
dc.date.available2012-02-01-
dc.date.available2019-07-10T15:13:20Z-
dc.date.issued2012-
dc.identifier.citationTourism in Marine Environments, 2012, 8 (1), pp. 47 - 60en_US
dc.identifier.issn1544-273X-
dc.identifier.issnhttp://dx.doi.org/10.3727/154427312X13262430524108-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/18682-
dc.description.abstractScuba diving is a popular form of marine-based tourism contributing over $1 billion annually to the tourism industry in the Florida Keys. this research explores diver characteristics, how segmentation into meaningful subgroups can be achieved, and how various factors affect satisfaction. Data were collected from nonresident divers and a 10-item index was created based on respondents’ satisfaction. Discrepancy was calculated using the same items, and a specialization index was used to subgroup the respondents. Data were analyzed using step-wise regression. results revealed that discrepancies for individual items contributed to satisfaction, which differed according to specialization level. this suggests that satisfaction is related to both discrepancies between expectations and experiences, and specialization level, providing avenues for strategic marketing and management.en_US
dc.format.extent47 - 60-
dc.language.isoenen_US
dc.publisherCognizant Communication Corporationen_US
dc.subjectScuba divingen_US
dc.subjectSatisfactionen_US
dc.subjectSpecializationen_US
dc.subjectFlorida Keysen_US
dc.titleResource Attributes That Contribute to Nonresident Diver Satisfaction in the Florida Keys, Usaen_US
dc.typeArticleen_US
dc.identifier.doihttp://dx.doi.org/10.3727/154427312X13262430524108-
dc.relation.isPartOfTourism in Marine Environments-
pubs.issue1-
pubs.publication-statusPublished-
pubs.volume8-
Appears in Collections:Business and Management

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