Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/19976Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Balmer, JMT | - |
| dc.contributor.author | Chen, W | - |
| dc.date.accessioned | 2020-01-10T12:26:43Z | - |
| dc.date.available | 2015-07-22 | - |
| dc.date.available | 2020-01-10T12:26:43Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.citation | Journal of Brand Management: Advanced Collections, 2015, 22 pp. 194 - 210 (17) | en_US |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/19976 | - |
| dc.format.extent | 194 - 210 (17) | - |
| dc.language.iso | en | en_US |
| dc.publisher | Palgrave Macmillan | en_US |
| dc.subject | Corporate heritage | en_US |
| dc.subject | Corporate heritage brands | en_US |
| dc.subject | China | en_US |
| dc.subject | Imperial China | en_US |
| dc.subject | Traditional Chinese medicine | en_US |
| dc.title | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | http://dx.doi.org/10.1057/978-1-352-00011-5_3 | - |
| dc.relation.isPartOf | Journal of Brand Management: Advanced Collections | - |
| pubs.publication-status | Published | - |
| pubs.volume | 22 | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 737.68 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.