Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/19993
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dc.contributor.authorKholi, G-
dc.contributor.authorYen, D-
dc.contributor.authorAlwi, S-
dc.contributor.authorGupta, S-
dc.date.accessioned2020-01-14T11:45:58Z-
dc.date.available2020-01-14T11:45:58Z-
dc.date.issued2020-
dc.identifier.citationBritish Journal of Management, pp. 1 - 73 (73)en_US
dc.identifier.issn1045-3172-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/19993-
dc.format.extent1 - 73 (73)-
dc.language.isoenen_US
dc.publisherWileyen_US
dc.subjectFilm Brandingen_US
dc.subjectFilm Marketingen_US
dc.subjectExperiential Goodsen_US
dc.subjectConsumer-Centricen_US
dc.subjectBrandingen_US
dc.subjectBrand Engagementen_US
dc.subjectConsumer Brand Identificationen_US
dc.titleFilm or Film brands? UK consumers' engagement with films as brandsen_US
dc.typeArticleen_US
dc.relation.isPartOfBritish Journal of Management-
pubs.publication-statusAccepted-
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