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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/20770| Title: | Consumers’ identities and compartmentalisation tendencies in alcohol consumption |
| Authors: | Gregory-Smith, D Manika, D |
| Keywords: | Alcohol consumption,;compartmentalisation,;drinking identity,;integration,;online alcohol tracker |
| Issue Date: | 24-Jul-2017 |
| Publisher: | Taylor & Francis |
| Citation: | Journal of Marketing Management, 2017, 33 (11-12), pp. 942 - 972 |
| URI: | http://bura.brunel.ac.uk/handle/2438/20770 |
| DOI: | http://dx.doi.org/10.1080/0267257X.2017.1310126 |
| ISSN: | 0267-257X http://dx.doi.org/10.1080/0267257X.2017.1310126 1472-1376 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 656.87 kB | Adobe PDF | View/Open |
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