Please use this identifier to cite or link to this item:
Title: Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
Authors: Babu, MM
Dey, BL
Rahman, M
Roy, SK
Alwi, SFS
Kamal, MM
Keywords: Social innovation;Strategic alliance;Value co-creation;Engagement;Ecosystem
Issue Date: 30-Jun-2020
Publisher: Elsevier
Citation: Industrial Marketing Management, 2020, 89 pp. 13 - 27
ISSN: 0019-8501
Appears in Collections:Brunel Business School Embargoed Research Papers

Files in This Item:
File Description SizeFormat 
FullText.pdf536.71 kBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.