Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/21170
Title: Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
Authors: Babu, MM
Dey, BL
Rahman, M
Roy, SK
Alwi, SFS
Kamal, MM
Keywords: Social innovation;Strategic alliance;Value co-creation;Engagement;Ecosystem
Issue Date: 30-Jun-2020
Publisher: Elsevier
Citation: Industrial Marketing Management, 2020, 89 pp. 13 - 27
URI: http://bura.brunel.ac.uk/handle/2438/21170
DOI: http://dx.doi.org/10.1016/j.indmarman.2020.06.003
ISSN: 0019-8501
Appears in Collections:Brunel Business School Embargoed Research Papers

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