Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/21382
Title: | Export market orientation behavior of universities: the British scenario |
Authors: | Asaad, Y Melewar, TC Cohen, G |
Keywords: | export market orientation;higher education marketing;PLS |
Issue Date: | 22-Apr-2015 |
Publisher: | Taylor & Francis |
Citation: | Journal of Marketing for Higher Education, 2015, 25 (1), pp. 127 - 154 |
URI: | http://bura.brunel.ac.uk/handle/2438/21382 |
DOI: | http://dx.doi.org/10.1080/08841241.2015.1031315 |
ISSN: | 0884-1241 1540-7144 |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
FullText.pdf | 535.13 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.