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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/21420| Title: | Export market orientation in universities: Bridging the gap between export marketing and higher education |
| Authors: | Asaad, Y Melewar, TC Cohen, G |
| Keywords: | export market orientation;higher education;international students;universities |
| Issue Date: | 1-Jun-2014 |
| Publisher: | Westburn Publishers |
| Citation: | The Marketing Review, 2014, 14 (2), pp. 145 - 162 |
| URI: | http://bura.brunel.ac.uk/handle/2438/21420 |
| DOI: | http://dx.doi.org/10.1362/146934714X14024778816878 |
| ISSN: | 1469-347X |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 255.07 kB | Adobe PDF | View/Open |
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