Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/21420
Title: | Export market orientation in universities: Bridging the gap between export marketing and higher education |
Authors: | Asaad, Y Melewar, TC Cohen, G |
Keywords: | export market orientation;higher education;international students;universities |
Issue Date: | 1-Jun-2014 |
Publisher: | Westburn Publishers |
Citation: | The Marketing Review, 2014, 14 (2), pp. 145 - 162 |
URI: | http://bura.brunel.ac.uk/handle/2438/21420 |
DOI: | http://dx.doi.org/10.1362/146934714X14024778816878 |
ISSN: | 1469-347X |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | 255.07 kB | Adobe PDF | View/Open |
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