Consumer interpretation of brand prominence signals: insights for a broadened typology

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/21529

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DC Field	Value	Language
dc.contributor.author	Meyer, HM	-
dc.contributor.author	Manika, D	-
dc.date.accessioned	2020-09-08T08:15:28Z	-
dc.date.available	2017-01-01	-
dc.date.available	2020-09-08T08:15:28Z	-
dc.date.issued	2017-06-12	-
dc.identifier.citation	Meyer HM, Manika D. Consumer interpretation of brand prominence signals: insights for a broadened typology. Journal of Consumer Marketing. 2017 Jun 12.	en_US
dc.identifier.issn	0736-3761	-
dc.identifier.uri	http://bura.brunel.ac.uk/handle/2438/21529	-
dc.format.extent	349 - 358	-
dc.language.iso	en	en_US
dc.publisher	Emerald	en_US
dc.subject	Impression management	en_US
dc.subject	Consumer behavior	en_US
dc.subject	Branding	en_US
dc.subject	Brand prominence	en_US
dc.subject	Conspicuous consumption	en_US
dc.subject	Consumer identity projects	en_US
dc.title	Consumer interpretation of brand prominence signals: insights for a broadened typology	en_US
dc.type	Article	en_US
dc.identifier.doi	http://dx.doi.org/10.1108/JCM-11-2014-1226	-
dc.relation.isPartOf	Journal of Consumer Marketing	-
pubs.issue	4	-
pubs.publication-status	Published	-
pubs.volume	34	-
Appears in Collections:	Brunel Business School Research Papers

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