Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/21829
Title: Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey
Authors: Hosseini, S
Fallon, G
Weerakkody, V
Sivarajah, U
Keywords: SMEs from emerging markets;Internationalization barriers;Cloud computing utilization;Born globals
Issue Date: Jun-2019
Publisher: Elsevier
Citation: International Journal of Information Management, 2019, 46 pp. 54 - 69
Abstract: This study seeks to investigate the effectiveness of Cloud Computing Utilization (CCU) in the mitigation of informational and marketing barriers for SMEs from the Emerging Market-Countries (EM-SMEs). A quantitative-research methodology was applied to collect data by using self-administered questionnaires from top managers of 227 SMEs based in Iran and Turkey. The study contributes theoretically to both small business and international business literature by developing a new classification of the internationalization barriers that EM-SMEs face, and proposing a series of cloud computing (CC) solutions for mitigating these barriers, resulting in the creation and testing of a new model. The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers. The key practical contributions of the study offer insights to both EM-SMEs and Cloud-Service-Providers (CSPs) on the extent to which CCU is effective in mitigating the internationalization barriers faced by EM-SMEs.
URI: http://bura.brunel.ac.uk/handle/2438/21829
DOI: http://dx.doi.org/10.1016/j.ijinfomgt.2018.11.011
ISSN: 0268-4012
http://dx.doi.org/10.1016/j.ijinfomgt.2018.11.011
Appears in Collections:Brunel Business School Research Papers

Files in This Item:
File Description SizeFormat 
FullText.pdf886.38 kBAdobe PDFView/Open


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.