Brunel University Research Archive: Search

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Issue Date	Title	Author(s)
2009	The driving factors of continuance online shopping: Gender differences in behaviour among students in Saudi Arabia	Al-maghrabi, T; Dennis, C
2009	The effects of progressive levels of 3d authenticity antecedents and consequences on consumers’ virtual experience	Algharabat, R; Dennis, C
2010	The influences of social e-shopping in enhancing young women’s online shopping behaviour	Dennis, C; Morgan, A; Wright, LT; Jayawardhena, C
2004	Advertising and public relations in china	Fan, Y
2010	A netnography study to uncover the underlying dimensions of customer experience with resort brands	Ismail, AR; Melewar, TC; Woodside, A
2011	Conceptualising and measuring the influence of corporate image on country of origin image: The case of Spain	Lopez Lamelas, Maria del Carmen
2010	Applying marketing’s new dominant logic for interpreting customer experiences with brands	Ismail, AR; Melewar, TC; Lim, L; Woodside, AG
2010	Will brand experience predict brand love?	Ismail, AR
2011	Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brands	Juggessur, Joshie
2003	Global corporate brand building: Guidelines and case studies	Melewar, T C; Walker, C