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Item hits:
Issue DateTitleAuthor(s)
2005Made in ChinaFan, Y
2002Event sponsorship in ChinaFan, Y; Pfitzenmaier, N
2008Country of origin, branding strategy and internationalisation: The case of Chinese piano companiesFan, Y
2002Measuring brand image: Shopping centre case studiesDennis, C; Murphy, J; Marsland, D; Cockett, T; Patel, T