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Title: Made in China
Authors: Fan, Y
Keywords: Made in China;Chinese brands;Branding
Issue Date: 2005
Publisher: Centaur Media
Citation: Brand Strategy, Apr 2005
Abstract: China has a long history in commerce and marketing. For many centuries, 'Made in China' was a high quality, prestige label imported exclusively for the royals and the rich. This paper traces the history of Made in China and reports current branding practice in the world’s largest market.
ISSN: 0951-3639
Appears in Collections:Marketing
Brunel Business School Research Papers

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