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Issue Date | Title | Author(s) |
---|---|---|
2004 | Advertising and public relations in china | Fan, Y |
2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
2004 | The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight | Melewar, T C; Meadows, M; Zheng, W; Rickards, R |