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Title: Advertising and public relations in china
Authors: Fan, Y
Keywords: China, advertising, PR, media sector
Issue Date: 2004
Publisher: Routledge, London
Citation: Handbook of Coproate Communication and Public Relations, Chapter 12, Oliver, S. M. Ed. (2004)
Series/Report no.: ;184-199
Abstract: This paper presents an overview of the advertising and PR industry in China with some of the latest statistical information.
ISBN: 0-415-33419-5
Appears in Collections:Marketing
Brunel Business School Research Papers

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