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http://bura.brunel.ac.uk/handle/2438/2001| Title: | Advertising and public relations in china |
| Authors: | Fan, Y |
| Keywords: | China, advertising, PR, media sector |
| Issue Date: | 2004 |
| Publisher: | Routledge, London |
| Citation: | Handbook of Coproate Communication and Public Relations, Chapter 12, Oliver, S. M. Ed. (2004) |
| Series/Report no.: | ;184-199 |
| Abstract: | This paper presents an overview of the advertising and PR industry in China with some of the latest statistical information. |
| URI: | http://bura.brunel.ac.uk/handle/2438/2001 |
| ISBN: | 0-415-33419-5 |
| Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| AdPRCh.pdf | 160.45 kB | Adobe PDF | View/Open |
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