Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/24266
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dc.contributor.authorSyed, M-
dc.contributor.authorDey, B-
dc.contributor.authorAlwi, S-
dc.contributor.authorKamal, M-
dc.contributor.authorAsaad, Y-
dc.date.accessioned2022-03-16T11:49:09Z-
dc.date.available2022-03-16T11:49:09Z-
dc.date.issued2022-04-12-
dc.identifier.citationSyed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) 'Consumers’ willingness to share digital footprints on social media: the role of affective trust', Information Technology and People, 0 (in press), pp. 1-36. doi: https://doi.org/10.1108/ITP-10-2020-0694.en_US
dc.identifier.issn0959-3845-
dc.identifier.urihttps://bura.brunel.ac.uk/handle/2438/24266-
dc.description.abstractCopyright © 2022, Emerald Publishing Limited. Purpose Despite consumers' widespread use of social media platforms, there is scant research on the underlying factors that influence their willingness to share digital footprints on social media. The purpose of this study is to address this research gap by examining consumers' cognitive and affective attitudes simultaneously. Design/methodology/approach This research used quantitative method by using online survey administered to a sample of 733 social media users. Findings The findings indicate both cognitive and affective attitudes jointly influence consumers' behavioural intentions with trust as a key construct mediating the relationship between attitudinal antecedents and consumers' willingness to share digital footprints on social media. Research limitations/implications This study contributes to the information systems (IS) literature by offering a comprehensive framework constituting the joint attitudinal components as antecedents to consumers' behavioural intention for sharing digital footprints while trust works as a mediator. Practical implications This paper has important managerial implications. It helps marketers and IS managers in profiling consumers, understanding consumption patterns, sharing of digital footprints, which are useful for effective market segmentation, product development and future design of social media platforms. It informs social media providers of the importance of not only focussing on functional aspects but also underscores the essence of paying attention to consumers' affect towards social media platforms, especially trust. Originality/value The paper presents an original framework that explains the influence of joint attitudinal components on behavioural intention, with trust as a mediator.-
dc.format.extent1 - 36-
dc.format.mediumPrint-Electronic-
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.rightsCopyright © Emerald Publishing Limited 2022. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.-
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/-
dc.subjectdigital footprintsen_US
dc.subjectsocial mediaen_US
dc.subjecttrusten_US
dc.subjectcognitive and affective attitudeen_US
dc.titleConsumers’ willingness to share digital footprints on social media: the role of affective trusten_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.1108/ITP-10-2020-0694-
dc.relation.isPartOfInformation Technology and People-
pubs.publication-statusPublished online-
pubs.volume0-
dc.identifier.eissn1758-5813-
Appears in Collections:Brunel Business School Research Papers

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