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http://bura.brunel.ac.uk/handle/2438/25280Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sibai, O | - |
| dc.contributor.author | Brunk, K | - |
| dc.contributor.author | Brouard, M | - |
| dc.contributor.author | Ferreira, C | - |
| dc.contributor.author | Campana, M | - |
| dc.contributor.author | Dalmoro, M | - |
| dc.contributor.author | Figueiredo, B | - |
| dc.contributor.author | Scaraboto, D | - |
| dc.contributor.author | Smith, A | - |
| dc.contributor.author | Belkhir, M | - |
| dc.coverage.spatial | Denver, CO, USA | - |
| dc.date.accessioned | 2022-10-06T12:06:14Z | - |
| dc.date.available | 2022-10-06T12:06:14Z | - |
| dc.date.issued | 2022-10-19 | - |
| dc.identifier.citation | Sibai, O. et al. (2022) 'Market-centric pathways for racial inclusion: the case of #MyBlackReceipt', Advances in Consumer Research, 50, pp. 49 - 54. | en_US |
| dc.identifier.issn | 0098-9258 | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/25280 | - |
| dc.description.abstract | Racial exclusion is a persistent problem in consumer markets. Based on a qualitative study of the initiative #MyBlackReceipt, we analyze an alternative pathway to challenge the systemic origins of exclusion. We identify six tactics that participants employ to collectively harness market forces and leverage online environments to increase market inclusion. | - |
| dc.format.extent | 49 - 54 | - |
| dc.format.medium | Print-Electronic | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | Association for Consumer Research | en_US |
| dc.source | 50th Association for Consumer Research Conference | - |
| dc.source | 50th Association for Consumer Research Conference | - |
| dc.title | Market-centric pathways for racial inclusion: the case of #MyBlackReceipt | en_US |
| dc.type | Conference Paper | en_US |
| pubs.finish-date | 2022-10-21 | - |
| pubs.finish-date | 2022-10-21 | - |
| pubs.publication-status | Published | - |
| pubs.start-date | 2022-10-19 | - |
| pubs.start-date | 2022-10-19 | - |
| pubs.volume | 50 | - |
| dc.identifier.eissn | 3079-1766 | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 1.38 MB | Adobe PDF | View/Open |
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