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DC Field | Value | Language |
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dc.contributor.author | Mostafiz, MI | - |
dc.contributor.author | Ahmed, FU | - |
dc.contributor.author | Hughes, P | - |
dc.date.accessioned | 2022-10-31T15:59:21Z | - |
dc.date.available | 2022-10-18 | - |
dc.date.available | 2022-10-31T15:59:21Z | - |
dc.date.issued | 2022-10-18 | - |
dc.identifier | ORCiD ID: Farhad Uddin Ahmed - https://orcid.org/0000-0002-0993-3718. | - |
dc.identifier.citation | Mostafiz, M.I., Ahmed, F.U. and Hughes, P. (2022) 'Open innovation pathway to firm performance: the role of dynamic marketing capability in Malaysian entrepreneurial firms', International Journal of Entrepreneurial Behavior & Research, 0 (in press), pp. 1 - 29 (29). doi: 10.1108/IJEBR-02-2022-0206. | en_US |
dc.identifier.issn | 1355-2554 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/25405 | - |
dc.description | For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising from this submission. | en_US |
dc.description.abstract | Copyright © The author(s) 2022. Purpose This study investigates how firms build strong dynamic marketing capability (DMC) from open innovation (OI) to enhance the performance of entrepreneurial firms. Moreover, this study unfolds DMC's mediating and moderating mechanisms underlying inbound and outbound OI and performance relationships, respectively. Design/methodology/approach To test the research model and hypotheses, this study drew a sample of 251 firms operating in Malaysia using the time-lagged survey method. Structural equation modelling was used in this study to investigate the model relationships. Findings The findings of this study reveal the positive interplay between inbound OI (knowledge acquisition) and DMC. The outbound OI (knowledge exploitation) in this study is found to mediate the relationship between inbound OI and firm performance. In addition, while the DMC has a mediating effect in the relationship between inbound OI and firm performance, such a capability reinforces the positive relationship between outbound OI and performance. Originality/value This study provides a noble insight into the complex interplay between OI and entrepreneurial firms' performance by developing and testing an integrated framework underpinned by a knowledge-based view and dynamic capability theory. The findings highlight the significance of taking an interdisciplinary and integrated approach to better understand the determinants of entrepreneurial firms' performance in an emerging country context. | en_US |
dc.format.extent | 1 - 29 (29) | - |
dc.format.medium | Print-Electronic | - |
dc.language | English | - |
dc.language.iso | en_US | en_US |
dc.publisher | Emerald Publishing | en_US |
dc.relation.uri | https://shura.shu.ac.uk/30791/ | - |
dc.rights | Copyright © The author(s) 2022. For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising from this submission (https://creativecommons.org/licenses/by/3.0/). | - |
dc.rights.uri | https://creativecommons.org/licenses/by/3.0/ | - |
dc.subject | open innovation | en_US |
dc.subject | knowledge acquisition | en_US |
dc.subject | knowledge exploitation | en_US |
dc.subject | dynamic marketing capability | en_US |
dc.title | Open innovation pathway to firm performance: the role of dynamic marketing capability in Malaysian entrepreneurial firms | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1108/IJEBR-02-2022-0206 | - |
dc.relation.isPartOf | International Journal of Entrepreneurial Behavior & Research | - |
pubs.issue | in press | - |
pubs.publication-status | Published online | - |
pubs.volume | 0 | - |
dc.identifier.eissn | 1758-6534 | - |
dc.rights.holder | The author(s) | - |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | Copyright © The author(s) 2022. For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising from this submission (https://creativecommons.org/licenses/by/3.0/). | 482.22 kB | Adobe PDF | View/Open |
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