Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/25790
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dc.contributor.authorRoy, SK-
dc.contributor.authorSingh, G-
dc.contributor.authorHatton, C-
dc.contributor.authorDey, BL-
dc.contributor.authorAmeen, N-
dc.contributor.authorKumar, S-
dc.date.accessioned2023-01-16T14:33:36Z-
dc.date.available2023-01-16T14:33:36Z-
dc.date.issued2022-12-21-
dc.identifierORCID iD: Satish Kumar https://orcid.org/0000-0001-5200-1476-
dc.identifierORCID iD: Bidit L. Dey https://orcid.org/0000-0002-0019-2124-
dc.identifier.citationRoy, S.K. et al. (2023) 'Customers’ motives to co-create in smart services interactions', Electronic Commerce Research, 23 (3), pp. 1367 - 1400. doi: 10.1007/s10660-022-09633-w.en_US
dc.identifier.issn1389-5753-
dc.identifier.urihttps://bura.brunel.ac.uk/handle/2438/25790-
dc.descriptionAppendices are available online at https://link.springer.com/article/10.1007/s10660-022-09633-w#appendices .-
dc.description.abstractCopyright © The Author(s) 2022. The paper identifies and analyses customers’ motives to co-create when interacting with smart services by integrating the self-determination theory with coordination mechanisms. The study also examines the how and to what extent value co-creation impacts on word-of-mouth and customer-based brand equity. An online questionnaire was employed for empirically validating the research model. The relationships were examined using partial least square path modelling. The findings show that intrinsic and extrinsic motives are significant antecedents of value co-creation. The coordination mechanisms namely, relating and knowing also significantly influence customers’ involvement in the value co-creation process. Results also show that value co-creation mediates the relationship between customers motives (intrinsic and extrinsic) to co-create and consequences. Findings of this study adds to the human–computer interaction literature by strengthening the nomological network of value co-creation when interacting with smart services by proposing a novel model integrating both the antecedents and outcomes of value co-creation. By recognizing how this practice could be motivated, service providers can bolster customer-firm interactions and enable favourable firm level consequences.en_US
dc.description.sponsorshipOpen Access funding enabled and organized by CAUL and its Member Institutions.en_US
dc.format.extent1367 - 1400-
dc.format.mediumPrint-Electronic-
dc.language.isoen_USen_US
dc.publisherSpringer Natureen_US
dc.rightsCopyright © The Author(s) 2022. Rights and permissions: Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit https://creativecommons.org/licenses/by/4.0/.-
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/-
dc.subjectvalue co-creationen_US
dc.subjectword-of-mouthen_US
dc.subjectmotivationsen_US
dc.subjectcustomer-based brand equityen_US
dc.subjectself-determination theoryen_US
dc.titleCustomers’ motives to co-create in smart services interactionsen_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.1007/s10660-022-09633-w-
dc.relation.isPartOfElectronic Commerce Research-
pubs.issue3-
pubs.publication-statusPublished online-
pubs.volume23-
dc.identifier.eissn1572-9362-
dc.rights.holderThe Author(s)-
Appears in Collections:Brunel Business School Research Papers

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