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DC Field | Value | Language |
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dc.contributor.author | Filieri, R | - |
dc.contributor.author | Yen, DA | - |
dc.contributor.author | Yu, Q | - |
dc.date.accessioned | 2023-02-28T11:58:56Z | - |
dc.date.available | 2021-02-19 | - |
dc.date.available | 2023-02-28T11:58:56Z | - |
dc.date.issued | 2021-02-19 | - |
dc.identifier | ORCID iDs: Dorothy Yen https://orcid.org/0000-0003-1129-9653; Qionglei Yu https://orcid.org/0000-0001-9569-6765. | - |
dc.identifier | 104291 | - |
dc.identifier.citation | Filieri, R., Yen, D.A. and You, Q. (2021) '#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram', Tourism Management, 85, 104291, pp. 1 - 21. doi: 10.1016/j.tourman.2021.104291. | en_US |
dc.identifier.issn | 0261-5177 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/26021 | - |
dc.description | Impact statement: We contribute to the destination brand love literature by exploring how travellers declare their love towards a destination (attributes, emotions, hashtags) on Instagram | en_US |
dc.description.abstract | Travellers increasingly use a combination of photographs, texts and hashtags to expressing their attitude towards tourism destinations (TDs). Existing destination branding literature has not yet investigated how consumers express their love towards TDs on social media. This study addresses this knowledge gap and explores how destination brand love (DBL) is expressed on Instagram using a mixed-methods approach. Study one consists of a qualitative visual content analysis of 700 user-generated photographs; while study two adopts text analytics with a sample of 48,783 posts. The findings show Instagram users’ declaration of DBL is expressed through photographs of some destination attributes (natural & architectural, people, public transportation, food, weather), accompanied by specific positive emotions (amazement, attractiveness, pleasure, preference, enchantment, nostalgia, belongingness, intimacy). The findings also illustrate how Instagram users express their love by providing emotional support when the destination goes through a crisis and that different stakeholders co-create the emotional capital of TDs. | en_US |
dc.format.extent | 1 - 21 | - |
dc.format.medium | Print-Electronic | - |
dc.language | English | - |
dc.language.iso | en_US | en_US |
dc.publisher | Elsevier | en_US |
dc.rights | Copyright © 2021 Elsevier Ltd. All rights reserved. This is the accepted manuscript version of an article which has been published in final form at httpss://doi.org/10.1016/j.tourman.2021.104291, made available on this repository under a Creative Commons CC BY-NC-ND attribution licence (https://creativecommons.org/licenses/by-nc-nd/4.0/). | - |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | - |
dc.subject | destination brand love | en_US |
dc.subject | social media | en_US |
dc.subject | en_US | |
dc.subject | mixed-method | en_US |
dc.subject | London | en_US |
dc.subject | declaration of love | en_US |
dc.subject | content analysis | en_US |
dc.subject | text analytics | en_US |
dc.title | #ILoveLondon: An exploration of the declaration of love towards a destination on Instagram | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1016/j.tourman.2021.104291 | - |
dc.relation.isPartOf | Tourism Management | - |
pubs.publication-status | Published | - |
pubs.volume | 85 | - |
dc.identifier.eissn | 1879-3193 | - |
dc.rights.holder | Elsevier Ltd. | - |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | Copyright © 2021 Elsevier Ltd. All rights reserved. This is the accepted manuscript version of an article which has been published in final form at httpss://doi.org/10.1016/j.tourman.2021.104291, made available on this repository under a Creative Commons CC BY-NC-ND attribution licence (https://creativecommons.org/licenses/by-nc-nd/4.0/). | 3.51 MB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License