Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/26056
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dc.contributor.authorKwon, H-
dc.contributor.authorChoi, Y-
dc.contributor.authorHua, M-
dc.contributor.authorGaraj, V-
dc.contributor.authorLam, B-
dc.contributor.authorWang, W-
dc.contributor.authorZhao, X-
dc.coverage.spatialBordeaux, France-
dc.date.accessioned2023-03-04T16:12:10Z-
dc.date.available2023-03-04T16:12:10Z-
dc.date.issued2023-06-19-
dc.identifierORCiD: Youngok Choi https://orcid.org/0000-0001-6099-9563-
dc.identifierORCiD: Vanja Garaj https://orcid.org/0000-0002-1661-597X-
dc.identifierORCiD: Busayawan Lam https://orcid.org/0000-0002-0044-1303.-
dc.identifier.citationKwon, H. et al. (2023) 'Understanding audiences for immersive and interactive museum and gallery experiences and cultural exchanges', Proceedings of the Design Society, 3, pp. 3691 - 3700. doi: 10.1017/pds.2023.370.en_US
dc.identifier.urihttps://bura.brunel.ac.uk/handle/2438/26056-
dc.descriptionThe Proceedings of The Design Society: 24th International Conference on Engineering Design (ICED23) are available online at https://www.cambridge.org/core/journals/proceedings-of-the-design-society/volume/A6BD36B1E0E9766F3AF19AD896317077 (see also https://iced.designsociety.org/group/7/Proceedings+of+ICED).en_US
dc.description.abstractCopyright © The Author(s), 2023. The advent of immersive and interactive technologies has facilitated the growth of the museum and gallery sector by offering a variety of new experiences. In the UK and China, in particular, the museum and gallery sector lies at the heart of the creative industries and makes a significant contribution to cultural growth. Both countries have recognised the impact of such technologies on the growth of the sector and have actively sought opportunities to use them for bilateral collaboration. However, the interest in immersive and interactive technologies among museum and gallery audiences remains underexplored, as do their preferences and behavioural patterns with respect to such technologies. This study discusses the key findings of user research, exploring the awareness, experiences and preferences of current museum and gallery audiences regarding (i) immersive and interactive museum and gallery experiences and (ii) the cultural exchange between the UK and China.-
dc.description.sponsorshipThis study is funded by the UK Arts and Humanities Research Council. This project is the result of a collaboration of academic investigators from Brunel University London and Shanghai Jiao Tong University and practitioners from the museum and gallery sectors in the UK and China, namely Natural History Museums in the UK, the Modern Art Museum Shanghai, SoART Gallery, Link-Stars Design and Jo-Z Design in China. The authors are greatly indebted to all survey participants in the UK and China for sharing their valuable insights and experiences.en_US
dc.format.extent3691 - 3700-
dc.language.isoenen_US
dc.publisherThe Design Societyen_US
dc.relation.urihttps://iced.designsociety.org/group/7/Proceedings+of+ICED-
dc.relation.urihttps://www.cambridge.org/core/journals/proceedings-of-the-design-society/volume/A6BD36B1E0E9766F3AF19AD896317077-
dc.relation.urihttps://iced.designsociety.org/group/7/Proceedings+of+ICED-
dc.rightsCopyright © The Author(s), 2023. Published by Cambridge University Press. This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (https://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.-
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/-
dc.sourceICED23 - 24th International Conference on Engineering Design-
dc.sourceICED23 - 24th International Conference on Engineering Design-
dc.titleUnderstanding audiences for immersive and interactive museum and gallery experiences and cultural exchangesen_US
dc.typeConference Paperen_US
dc.identifier.doihttps://doi.org/10.1017/pds.2023.370-
dc.relation.isPartOfProceedings of the Design Society-
pubs.finish-date2023-07-28-
pubs.finish-date2023-07-28-
pubs.publication-statusPublished online-
pubs.start-date2023-07-24-
pubs.start-date2023-07-24-
pubs.volume3-
dc.identifier.eissn2756-1437-
dc.rights.holderThe Author(s)-
Appears in Collections:Brunel Design School Research Papers

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