Corporate Brand Architecture

Balmer, JMT

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/26117

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DC Field	Value	Language
dc.contributor.author	Balmer, JMT	-
dc.contributor.editor	Podnar, K	-
dc.date.accessioned	2023-03-11T16:58:23Z	-
dc.date.available	2023-03-11T16:58:23Z	-
dc.date.issued	2024-03-01	-
dc.identifier	ORCiD: John M T Balmer https://orcid.org/0000-0003-2862-4520	-
dc.identifier	22	-
dc.identifier.citation	Balmer, J.M.T. (2024) 'Corporate Brand Architecture', in Podnar, K. (ed.) Encyclopedia of Corporate Communication. Cheltenham: Edward Elgar, pp. 142 - 147. doi: 10.4337/9781802200874.ch22.	en_US
dc.identifier.isbn	978-1-80220-086-7 (hbk)	-
dc.identifier.isbn	978-1-80220-087-4 (ebk)	-
dc.identifier.uri	https://bura.brunel.ac.uk/handle/2438/26117	-
dc.description.abstract	Corporate brand architecture characterizes the types of corporate brand relationships between an organization’s mother brand and its subsidiaries along with inter-organizational corporate brand relationships. Consequently, different corporate brand architecture modes will materially influence the type of corporate brand communication.	en_US
dc.format.extent	142 - 147	-
dc.format.medium	Print-Electronic	-
dc.language.iso	en	en_US
dc.publisher	Edward Elgar	en_US
dc.relation.uri	https://www.elgaronline.com/display/book/9781802200874/9781802200874.xml	-
dc.rights	Copyright © 2023 John M.T. Balmer. This is a draft chapter. The final version is available in Encyclopedia of Corporate Communication, edited by Klement Podnar, published in 2024, Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781802200874.ch22. The material cannot be used for any other purpose without further permission of the publisher, and is for private use only (see: https://www.e-elgar.com/author-hub/reuse-of-your-work/).	-
dc.rights.uri	https://www.e-elgar.com/author-hub/reuse-of-your-work/	-
dc.subject	corporate brand	en_US
dc.subject	corporate brand architecture	en_US
dc.subject	corporate brand communication	en_US
dc.subject	corporate brand orientation	en_US
dc.title	Corporate Brand Architecture	en_US
dc.type	Book chapter	en_US
dc.identifier.doi	https://doi.org/10.4337/9781802200874.ch22	-
dc.relation.isPartOf	Encyclopedia of Corporate Communication	-
pubs.place-of-publication	Cheltenham	-
pubs.publication-status	Published	-
dc.rights.holder	John M.T. Balmer	-
Appears in Collections:	Brunel Business School Embargoed Research Papers

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