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DC Field | Value | Language |
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dc.contributor.author | Adewoye, D | - |
dc.contributor.author | Mendy, J | - |
dc.contributor.author | Oruh, ES | - |
dc.contributor.author | Mordi, C | - |
dc.contributor.author | Egwuonwu, A | - |
dc.date.accessioned | 2023-11-05T09:17:05Z | - |
dc.date.available | 2023-07-26 | - |
dc.date.available | 2023-11-05T09:17:05Z | - |
dc.date.issued | 2023-07-26 | - |
dc.identifier | ORCID iD: John Mendy https://orcid.org/0000-0002-1168-5805 | - |
dc.identifier | ORCID iD: Emeka Smart https://orcid.org/0000-0002-6634-9841Oruh | - |
dc.identifier | ORCID iD: Chima Mordi https://orcid.org/0000-0003-1921-1660 | - |
dc.identifier.citation | Adewoye, D. et al. (2023) 'Africapitalism: The marketisation of philanthrocapitalism and neoliberalism in African entrepreneurial philanthropy', Marketing Theory, 0 (ahead of print), pp. 1 - 24. doi: 10.1177/14705931231190954. | en_US |
dc.identifier.issn | 1470-5931 | - |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/27530 | - |
dc.description.abstract | Copyright © The Author(s) 2023. Despite increased interests in marketisation of philanthrocapitalism research worldwide, the arguments emphasise ‘what’ instead of 'how’ and ‘why’ philanthropic philosophy happens across Africa. To address this gap, 51 Tony Elumelu Foundation participants’ narratives are focused on to draw on an Africapitalism framework highlighting chasms within and between western neoliberalism frameworks and philanthrocapitalism’s marketisation. By framing this paper using philanthrocapitalism discourse, the authors critically examined the activities of African philanthropists and the effects of their neoliberal adoption on recipients. Semi-structured interview analysis produced three key ideologies demonstrating ‘what’, ‘how’ and ‘why’ philanthrocapitalism is marketised, namely, utopianism and the illusion of a better socioeconomic tomorrow; neoliberalism and a culture of dominance; social investment and marketisation of benevolence. These thematic paradoxes were used to create an additional four-aspect Africapitalism framework contributing to ‘what’, ‘how’ and ‘why’ philanthrocapitalism is marketised in Africa, its impacts, challenges and solutions. Contributions, limitations and implications for research are articulated. | en_US |
dc.description.sponsorship | The author(s) received no financial support for the research, authorship, and/or publication of this article. | en_US |
dc.format.extent | 1 - 24 | - |
dc.language | English | - |
dc.language.iso | en | en_US |
dc.publisher | SAGE Publications | en_US |
dc.rights | Copyright © The Author(s) 2023. Rights and permissions: Creative Commons License (CC BY 4.0). This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage). | - |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | - |
dc.subject | Africapitalism | en_US |
dc.subject | philanthrocapitalism | en_US |
dc.subject | marketisation | en_US |
dc.subject | neoliberalism | en_US |
dc.subject | ideology | en_US |
dc.subject | Africa | en_US |
dc.title | Africapitalism: The marketisation of philanthrocapitalism and neoliberalism in African entrepreneurial philanthropy | en_US |
dc.type | Article | en_US |
dc.identifier.doi | http://dx.doi.org/10.1177/14705931231190954 | - |
dc.relation.isPartOf | Marketing Theory | - |
pubs.issue | ahead of print | - |
pubs.publication-status | Published online | - |
pubs.volume | 0 | - |
dc.identifier.eissn | 1741-301X | - |
dc.rights.holder | The Author(s). | - |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | Copyright © The Author(s) 2023. Rights and permissions: Creative Commons License (CC BY 4.0). This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage). | 908.48 kB | Adobe PDF | View/Open |
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