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http://bura.brunel.ac.uk/handle/2438/27595Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Heller, M | - |
| dc.contributor.author | Kohli, G | - |
| dc.coverage.spatial | Duke University, North Carolina | - |
| dc.date.accessioned | 2023-11-09T13:19:02Z | - |
| dc.date.available | 2023-11-09T13:19:02Z | - |
| dc.date.issued | 2023-06-26 | - |
| dc.identifier | ORCID iD: Michael Heller https://orcid.org/0000-0002-1132-169X | - |
| dc.identifier | ORCID iD: Gurdeep Kohli https://orcid.org/0000-0002-4749-893X | - |
| dc.identifier.citation | Heller, M. and Kohli, G. (2023) 'The Very Latest Modom’: The British Commerical Gas Association and Content Marketing in Interwar Britain', Proceedings of the 21st Biennial Conference on Historical Analysis & Research in Marketing (PCHARM), Durham, NC, USA, 1-3 June, pp. 1 - 5. Available at: https://ojs.library.carleton.ca/index.php/pcharm/article/view/4366 (Accessed 26 June 2023). | en_US |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/27595 | - |
| dc.format.extent | 1 - 5 | - |
| dc.format.medium | Electronic | - |
| dc.language.iso | en_US | en_US |
| dc.relation.uri | https://ojs.library.carleton.ca/index.php/pcharm/article/view/4366 | - |
| dc.relation.uri | https://ojs.library.carleton.ca/index.php/pcharm/article/view/4366/3334 | - |
| dc.rights | Copyright (c) 2023 Michael Heller , Gurdeep Kohli. Creative Commons License: This work is licensed under a Creative Commons Attribution 4.0 International License (https://creativecommons.org/licenses/by/4.0/). Authors submitting works to PCHARM retain the copyright, but provide license for PCHARM to make those works openly available (under Creative Commons License CC-BY). Subsequent publication of the work should refer back to the paper in PCHARM. | - |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | - |
| dc.source | Conference on Historical Analysis and Research in Marketing | - |
| dc.source | Conference on Historical Analysis and Research in Marketing | - |
| dc.title | The Very Latest Modom’: The British Commerical Gas Association and Content Marketing in Interwar Britain | en_US |
| dc.type | Conference Paper | en_US |
| dc.relation.isPartOf | Proceedings of the 21st Biennial Conference on Historical Analysis & Research in Marketing (PCHARM) - Esse quam videri: Marketing history for real / Extended Abstracts | - |
| pubs.finish-date | 2023-06-04 | - |
| pubs.finish-date | 2023-06-04 | - |
| pubs.publication-status | Published | - |
| pubs.start-date | 2023-06-01 | - |
| pubs.start-date | 2023-06-01 | - |
| dc.rights.holder | Michael Heller, Gurdeep Kohli | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.PDF | Copyright (c) 2023 Michael Heller , Gurdeep Kohli. Creative Commons License: This work is licensed under a Creative Commons Attribution 4.0 International License (https://creativecommons.org/licenses/by/4.0/). Authors submitting works to PCHARM retain the copyright, but provide license for PCHARM to make those works openly available (under Creative Commons License CC-BY). Subsequent publication of the work should refer back to the paper in PCHARM. | 199.31 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License
