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DC Field | Value | Language |
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dc.contributor.author | El Samra, A | - |
dc.contributor.author | James, A | - |
dc.contributor.author | Malik, K | - |
dc.date.accessioned | 2024-01-28T13:40:35Z | - |
dc.date.available | 2024-01-28T13:40:35Z | - |
dc.date.issued | 2023-07-11 | - |
dc.identifier | ORCID iD: Ali El Samra https://orcid.org/0000-0002-3570-7757 | - |
dc.identifier.citation | El Samra, A., James, A. and Malik, K. (2023) 'Disrupt through digital: a study on the challenges faced when digitalizing R&D', R and D Management, 0 (ahead of print), pp. 1 - 11. doi: 10.1111/radm.12637. | en_US |
dc.identifier.issn | 0033-6807 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/28112 | - |
dc.description | Data availability statement: Data are available from the authors with the permission of Unilever. | en_US |
dc.description.abstract | Copyright © 2023 The Authors. Digitalization and automation represent potential sources of disruption to the organization and practice of research and development (R&D). Digitalization has the potential to revolutionize future R&D, as digitalized R&D may improve efficiency and minimize risk thus reducing cycle and development times. However, companies expect organizational challenges in their R&D organization when they start to implement and work with digital technologies. Through an in-depth case analysis, we investigate these organizational challenges at Unilever, one of the world's leading fast-moving consumer goods (FMCG) companies. Three challenges were identified: (1) managerial challenges; (2) behavioral challenges; and (3) digital technology skills challenges. Based on the identified challenges within the context of digitalizing an R&D center, our study provides some practical advice to R&D managers. | en_US |
dc.description.sponsorship | UK Engineering & Physical Sciences Research Council (EPSRC) funded Centre in Advanced Fluid Engineering for Digital Manufacturing (CAFE4DM) [EP/R00482X/1]. | en_US |
dc.format.extent | 1 - 11 | - |
dc.format.medium | Print-Electronic | - |
dc.language | English | - |
dc.language.iso | en_US | en_US |
dc.publisher | Wiley on behalf of RADMA | en_US |
dc.rights | Copyright © 2023 The Authors. R&D Management published by RADMA and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits use, distribution and reproduction in any medium, provided the original work is properly cited. | - |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | - |
dc.title | Disrupt through digital: a study on the challenges faced when digitalizing R&D | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1111/radm.12637 | - |
dc.relation.isPartOf | R and D Management | - |
pubs.issue | ahead of print | - |
pubs.publication-status | Published | - |
pubs.volume | 0 | - |
dc.identifier.eissn | 1467-9310 | - |
dc.rights.holder | The Authors | - |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | Copyright © 2023 The Authors. R&D Management published by RADMA and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits use, distribution and reproduction in any medium, provided the original work is properly cited. | 278.7 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License