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http://bura.brunel.ac.uk/handle/2438/28231| Title: | Appraisal of the potential of the growth of e-retailer based on impact of perceived value on trust for online purchases |
| Authors: | Mohiuddin Babu, M Dey, BL |
| Issue Date: | 1-Sep-2018 |
| Publisher: | Wiley |
| Citation: | Mohiuddin Babu, M. and Dey, B.L. (2018) 'Appraisal of the potential of the growth of e-retailer based on impact of perceived value on trust for online purchases', Strategic Change, 27 (5), pp. 477 - 487. doi: 10.1002/jsc.2232. |
| Abstract: | Customer satisfaction for online purchase and its subsequent influence on customer trust is a pivotal in the proliferation of online businesses that in turn can foster global and national economic growth. The significance of understanding perceived value in the context of online shopping is as important as is in the context of traditional shopping. Quantitative data were collected from customers, who have online shopping experience. The analysis, carried out using structural equation modeling, suggests that customers' perceived acquisition value has a significant impact over their satisfaction which affects their trust with regard to an online retailer. |
| URI: | https://bura.brunel.ac.uk/handle/2438/28231 |
| DOI: | https://doi.org/10.1002/jsc.2232 |
| ISSN: | 1086-1718 |
| Other Identifiers: | ORCID iD: Bidit Lal Dey https://orcid.org/0000-0002-0019-2124 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Copyright © 2018 Wiley. This is the peer reviewed version of the following article: Mohiuddin Babu, M. and Dey, B.L. (2018) 'Appraisal of the potential of the growth of e-retailer based on impact of perceived value on trust for online purchases', Strategic Change, 27, pp. 477–487, which has been published in final form at https://doi.org/10.1002/jsc.2232. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions (see: https://authorservices.wiley.com/author-resources/Journal-Authors/licensing/self-archiving.html). | 746.59 kB | Adobe PDF | View/Open |
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