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http://bura.brunel.ac.uk/handle/2438/28232Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ahmed, I | - |
| dc.contributor.author | Asaad, Y | - |
| dc.contributor.author | Alwi, S | - |
| dc.date.accessioned | 2024-02-06T18:51:04Z | - |
| dc.date.available | 2024-02-06T18:51:04Z | - |
| dc.date.issued | 2023-09-21 | - |
| dc.identifier | ORCID iD: Sharifah Alwi https://orcid.org/0000-0002-0694-5203 | - |
| dc.identifier | ORCID iD: Yousra Asaad https://orcid.org/0000-0003-1939-0566 | - |
| dc.identifier.citation | Ahmed, I., Asaad, Y. and Alwi, S. (2023) 'Visibility through clutter: How could brands cut through advertising clutter on Instagram?', 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR 2023), London, UK, 21-23 September, pp. 1 - 2. | en_US |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/28232 | - |
| dc.description | Meeting abstract | en_US |
| dc.description.abstract | Upcoming businesses from all sectors are heavily relying on Instagram in order to build their brand with respect to its user friendliness, low cost, and accessibility. The application offers an abundance of business-friendly tools allowing organizations to build an online store, create collaborations, or even sponsor their own content in order to reach a wider audience greater than their current followership. | en_US |
| dc.format.medium | Electronic | - |
| dc.language.iso | en | en_US |
| dc.publisher | COBIIR | en_US |
| dc.source | 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) 2023 | - |
| dc.source | 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) 2023 | - |
| dc.subject | social media marketing | en_US |
| dc.subject | food & beverage sector | en_US |
| dc.subject | theory of bottom-up processing | en_US |
| dc.subject | en_US | |
| dc.subject | AIDA | - |
| dc.subject | schema incongruity theory | - |
| dc.subject | signaling theory | - |
| dc.subject | ironic advertising. | - |
| dc.title | Visibility through clutter: How could brands cut through advertising clutter on Instagram? | en_US |
| dc.type | Conference Paper | en_US |
| pubs.publication-status | Published | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Abstract.pdf | 86.41 kB | Adobe PDF | View/Open |
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