Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/28372
Title: | Digital transformation: A multidisciplinary perspective and future research agenda |
Authors: | Paul, J Ueno, A Dennis, C Alamanos, E Curtis, L Foroudi, P Kacprzak, A Kunz, WH Liu, J Marvi, R Nair, SLS Ozdemir, O Pantano, E Papadopoulos, T Petit, O Tyagi, S Wirtz, J |
Keywords: | artificial intelligence;ChatGPT;Internet-of-things;mobile apps;social media |
Issue Date: | 13-Feb-2024 |
Publisher: | Wiley |
Citation: | Paul, J. et al. (2024) 'Digital transformation: A multidisciplinary perspective and future research agenda', International Journal of Consumer Studies, 48 (2), e13015, pp. 1 - 28. doi: 10.1111/ijcs.13015. |
Abstract: | Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering an era characterized by the extensive digital transformation of businesses, society, and consumers. Therefore, digital transformation has become a pivotal focus for organizations across various sectors in recent years. Despite differing scholarly perspectives on the concept and elements of digital transformation, a consensus exists that it significantly impacts consumer decisions and necessitates organizational adaptation. Recent challenges such as the COVID-19 pandemic have further accelerated the need for digital transformation and its effects on consumers. This necessitates an editorial perspective on this most important topic to establish future research agenda encompassing the various dimensions of digital transformation. The purpose of this editorial perspective is to review research on digital transformation from a multidisciplinary viewpoint and provide insights into several key domains—Internet-of-Things, social media, mobile apps, artificial intelligence, augmented and virtual reality, the metaverse, and corporate digital responsibility—that are poised to fuel the pace of digital transformation. Each domain is analyzed through a lens of introduction, role, importance, multifaceted impact, and conclusions. Future research directions are suggested. |
Description: | Data Availability Statement: Data sharing not applicable to this article as no datasets were generated or analysed during the current study. |
URI: | https://bura.brunel.ac.uk/handle/2438/28372 |
DOI: | https://doi.org/10.1111/ijcs.13015 |
ISSN: | 1470-6423 |
Other Identifiers: | ORCiD: Akiko Ueno https://orcid.org/0000-0001-6157-3193 ORCiD: Charles Dennis https://orcid.org/0000-0001-8793-4823 ORCiD: Eleftherios Alamanos https://orcid.org/0000-0003-4294-458X ORCiD: Lucill Curtis https;//orcid.org/0000-0003-0533-7350 ORCiD: Pantea Foroudi https://orcid.org/0000-0003-4000-7023 ORCiD: Agnieszka Kacprzak https://orcid.org/0000-0003-1949-9131 ORCiD: Werner H. Kunz https://orcid.org/0000-0001-6264-183X ORCiD: Jonathan Liu https://orcid.org/0000-0001-8845-0484 ORCiD: Sree Lekshmi Sreekumaran Nair https://orcid.org/0000-0002-6977-3904 ORCiD: Ozlem Ozdemir https://orcid.org/0009-0000-4423-3760 ORCiD: Eleonora Pantano https://orcid.org/0000-0001-9480-3346 ORCiD: Thanos Papadopoulos https://orcid.org/0000-0001-6821-1136 ORCiD: Olivia Petit https://orcid.org/0000-0001-9340-5370 ORCiD: Sapna Tyagi https://orcid.org/0000-0003-4107-2855 ORCiD: Jochen Wirtz https://orcid.org/0000-0002-6297-4498 e13015 |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | Copyright © 2024 The Authors. International Journal of Consumer Studies published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License (https://creativecommons.org/licenses/by-nc-nd/4.0/), which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made. | 8.21 MB | Adobe PDF | View/Open |
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