Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/29127Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ivănescu, A | - |
| dc.date.accessioned | 2024-06-05T13:36:58Z | - |
| dc.date.available | 2024-06-05T13:36:58Z | - |
| dc.date.issued | 2024-05-03 | - |
| dc.identifier | ORCiD: Andra Ivănescu https://orcid.org/0000-0003-4916-9985 | - |
| dc.identifier.citation | Ivănescu, A. (2024) '“POP/STARS”: The Personae of K/DA, Transmedia Marketing, and Riot Games Music', Persona Studies, 10 (1), pp. 42 - 55. doi: 10.21153/psj2024vol10no1art1867. | en_US |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/29127 | - |
| dc.description.abstract | In 2018, American developer Riot Games introduced their new musical venture – K-pop virtual band K/DA – through a live augmented reality performance opening the League of Legends World Championship Finals. The band’s first single – POP/STARS – quickly became a hit even outside of gaming circles, leading the developers to stage a follow-up in 2020, when the band released a full EP titled ALL OUT. This article examines the evolution of the virtual band and its members as virtual characters, personas, and performers, at the intersection of discourses surrounding popular music, videogames, and hallyu. | en_US |
| dc.format.extent | 42- 55 | - |
| dc.format.medium | Electronic | - |
| dc.language | English | - |
| dc.language.iso | en | en_US |
| dc.publisher | Deakin University | en_US |
| dc.rights | Copyright © 2024 The Author(s). Published by Deakin University This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (https://creativecommons.org/licenses/by-nc/4.0/), see: https://ojs.deakin.edu.au/index.php/ps/copyright . | - |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | - |
| dc.subject | videogames | en_US |
| dc.subject | League of Legends | en_US |
| dc.subject | persona | en_US |
| dc.subject | K-pop | en_US |
| dc.subject | virtual band | en_US |
| dc.title | “POP/STARS”: The Personae of K/DA, Transmedia Marketing, and Riot Games Music | en_US |
| dc.type | Article | en_US |
| dc.date.dateAccepted | 2023-10-10 | - |
| dc.identifier.doi | https://doi.org/10.21153/psj2024vol10no1art1867 | - |
| dc.relation.isPartOf | Persona Studies | - |
| pubs.issue | 1 | - |
| pubs.publication-status | Published | - |
| pubs.volume | 10 | - |
| dc.identifier.eissn | 2205-5258 | - |
| dc.rights.license | https://creativecommons.org/licenses/by-nc/4.0/legalcode.en | - |
| dc.rights.holder | The Author | - |
| Appears in Collections: | Dept of Arts and Humanities Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Copyright © 2024 The Author(s). Published by Deakin University This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (https://creativecommons.org/licenses/by-nc/4.0/), see: https://ojs.deakin.edu.au/index.php/ps/copyright . | 346.37 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License
