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dc.contributor.authorLockett, A-
dc.contributor.authorBlackman, ID-
dc.identifier.citationJournal of Business and Industrial Marketing. 19 (3)en
dc.description.abstractThe way market research is conducted has changed dramatically over the past 30 years, as a result of both the development of the prevailing view of best practice and the state of technology available to researchers. While it is clear that the World Wide Web (WWW) will increasingly be used as a medium for conducting market research, the full implications of this new channel are not yet fully understood. This paper examines the potential for an Internet-based financial services firm (Xenon Laboratories) to analyse conduct market research using the WWW. The case demonstrates that, by employing a novel approach to market research, Xenon Laboratories is in a unique position to understand the charging structures in its market, the market for international payments using credit or charge cards. In doing so, the paper highlights the opportunity to unobtrusively gather market information from an international group of customers by providing Internet-based value-added services.en
dc.format.extent275471 bytes-
dc.subjectInternet market researchen
dc.subjectReal time market researchen
dc.subjectAnalyse website logsen
dc.subjectCredit cardsen
dc.subjectInternational transaction bankingen
dc.subjectGlobal credit cardsen
dc.subjectCredit card competitionen
dc.titleConducting market research using the internet: The case of Xenon laboratoriesen
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Computer Science
Dept of Computer Science Research Papers

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