Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/30959
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dc.contributor.authorLi, MW-
dc.contributor.authorKim, YR-
dc.contributor.authorLiu, A-
dc.contributor.authorScarles, C-
dc.contributor.authorChen, JL-
dc.date.accessioned2025-03-25T18:43:58Z-
dc.date.available2025-03-25T18:43:58Z-
dc.date.issued2025-01-27-
dc.identifierORCiD: Max Wenliang Li https://orcid.org/0000-0001-8342-7330-
dc.identifierORCiD: Yoo Ri Kim https://orcid.org/0000-0002-1451-3355-
dc.identifierORCiD: Anyu Liu https://orcid.org/0000-0003-1459-0163-
dc.identifierORCiD: Jason Li Chen https://orcid.org/0000-0001-6605-195X-
dc.identifierORCiD: Caroline Scarles https://orcid.org/0000-0001-8279-3689-
dc.identifier.citationLi, M.W. et al. (2025) 'Storytelling in Travel Vlogs: Scale Development, Validation, and Application', Journal of Travel Research, 0 (ahead of print), pp. 1 - 26. doi: 10.1177/00472875241312178.en_US
dc.identifier.issn0047-2875-
dc.identifier.urihttps://bura.brunel.ac.uk/handle/2438/30959-
dc.description.abstractTravel vlogs are inherently storytelling-centric videos. However, the ways in which travel vloggers can craft engaging stories and whether their storytelling effectively influences audiences’ travel decision-making have not been fully explored. To address this gap, this research developed a scale for measuring storytelling in travel vlogs using a three-phase exploratory sequential design. In Study 1, key storytelling elements in travel vlogs were identified through semi-structured, in-depth interviews with 38 vloggers and audience members. In Studies 2 and 3, these elements were examined through exploratory factor analysis (n = 314) and confirmatory composite analysis (n = 544), resulting in the establishment of a 29-item scale across eight factors. Grounded in the Stimulus-Response theory, this scale effectively predicts audiences’ perceived destination image and destination visit intention. Practically, this research offers a comprehensive toolkit for travel vloggers on effective storytelling and provides destination marketers with actionable recommendations on leveraging travel vlog storytelling in destination promotion.en_US
dc.description.sponsorshipThe author(s) received no financial support for the research, authorship, and/or publication of this article.en_US
dc.format.extent1 - 26-
dc.format.mediumPrint-Electronic-
dc.languageEnglish-
dc.language.isoen_USen_US
dc.publisherSAGE Publicationsen_US
dc.subjecttravel vlogen_US
dc.subjectstorytellingen_US
dc.subjectscale developmenten_US
dc.subjectdestination marketingen_US
dc.subjectvideoen_US
dc.subjectinfluenceren_US
dc.titleStorytelling in Travel Vlogs: Scale Development, Validation, and Applicationen_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.1177/00472875241312178-
dc.relation.isPartOfJournal of Travel Research-
pubs.issueahead of print-
pubs.publication-statusPublished online-
pubs.volume0-
dc.identifier.eissn1552-6763-
Appears in Collections:Brunel Business School Research Papers

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