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DC Field | Value | Language |
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dc.contributor.author | Li, MW | - |
dc.contributor.author | Kim, YR | - |
dc.contributor.author | Liu, A | - |
dc.contributor.author | Scarles, C | - |
dc.contributor.author | Chen, JL | - |
dc.date.accessioned | 2025-03-25T18:43:58Z | - |
dc.date.available | 2025-03-25T18:43:58Z | - |
dc.date.issued | 2025-01-27 | - |
dc.identifier | ORCiD: Max Wenliang Li https://orcid.org/0000-0001-8342-7330 | - |
dc.identifier | ORCiD: Yoo Ri Kim https://orcid.org/0000-0002-1451-3355 | - |
dc.identifier | ORCiD: Anyu Liu https://orcid.org/0000-0003-1459-0163 | - |
dc.identifier | ORCiD: Jason Li Chen https://orcid.org/0000-0001-6605-195X | - |
dc.identifier | ORCiD: Caroline Scarles https://orcid.org/0000-0001-8279-3689 | - |
dc.identifier.citation | Li, M.W. et al. (2025) 'Storytelling in Travel Vlogs: Scale Development, Validation, and Application', Journal of Travel Research, 0 (ahead of print), pp. 1 - 26. doi: 10.1177/00472875241312178. | en_US |
dc.identifier.issn | 0047-2875 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/30959 | - |
dc.description.abstract | Travel vlogs are inherently storytelling-centric videos. However, the ways in which travel vloggers can craft engaging stories and whether their storytelling effectively influences audiences’ travel decision-making have not been fully explored. To address this gap, this research developed a scale for measuring storytelling in travel vlogs using a three-phase exploratory sequential design. In Study 1, key storytelling elements in travel vlogs were identified through semi-structured, in-depth interviews with 38 vloggers and audience members. In Studies 2 and 3, these elements were examined through exploratory factor analysis (n = 314) and confirmatory composite analysis (n = 544), resulting in the establishment of a 29-item scale across eight factors. Grounded in the Stimulus-Response theory, this scale effectively predicts audiences’ perceived destination image and destination visit intention. Practically, this research offers a comprehensive toolkit for travel vloggers on effective storytelling and provides destination marketers with actionable recommendations on leveraging travel vlog storytelling in destination promotion. | en_US |
dc.description.sponsorship | The author(s) received no financial support for the research, authorship, and/or publication of this article. | en_US |
dc.format.extent | 1 - 26 | - |
dc.format.medium | Print-Electronic | - |
dc.language | English | - |
dc.language.iso | en_US | en_US |
dc.publisher | SAGE Publications | en_US |
dc.subject | travel vlog | en_US |
dc.subject | storytelling | en_US |
dc.subject | scale development | en_US |
dc.subject | destination marketing | en_US |
dc.subject | video | en_US |
dc.subject | influencer | en_US |
dc.title | Storytelling in Travel Vlogs: Scale Development, Validation, and Application | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1177/00472875241312178 | - |
dc.relation.isPartOf | Journal of Travel Research | - |
pubs.issue | ahead of print | - |
pubs.publication-status | Published online | - |
pubs.volume | 0 | - |
dc.identifier.eissn | 1552-6763 | - |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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li-et-al-2025-storytelling-in-travel-vlogs-scale-development-validation-and-application.pdf | 1.85 MB | Adobe PDF | View/Open |
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